Portacool New Branding

Posted by Melodie Elliott on Wed, Feb 25, 2015 @ 09:24 AM

PORTACOOL ROLLS OUT NEW BRANDING:

  • CENTER, Texas--()--Portacool, LLC, the Texas-based global leader in evaporative cooling solutions, is celebrating its 25-year anniversary with the launch of a revitalized corporate identity that signifies the transformation of a company driven by innovation. The new tagline, “When Comfort Counts™,” exemplifies a new era dedicated to worksite safety, productivity, sustainability and social responsibility. Portacool remains committed to providing cooling comfort as effectively, efficiently and cost-consciously as possible.

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“What started as a single product transformed into a company shaped by committed personnel and strong relationships. Our company is now at the forefront of driving innovation in the portable cooling solutions industry, as well as working closely with manufacturers of fixed cooling solutions to increase efficiency.”

The multi-step rebrand process began in mid-2014 with intensive brand review and research. Known for its world-class customer service, Portacool listened to decision makers and consumers down to the minute details. Eliminating the hyphens from the company’s name and logo was just one example of simplification and implementing feedback. Other rebranding marketing activities include the launch of a new website and advertising campaign, along with freshened social media sites and collateral that reflects strength and masculinity. Concurrently, research and development has been invigorated to revolutionize the industry with cutting-edge innovation in the near-term via new product and technology launches.

“This is an important and exciting time for the life of our company,” said Ben Wulf, CEO of Portacool. “What started as a single product transformed into a company shaped by committed personnel and strong relationships. Our company is now at the forefront of driving innovation in the portable cooling solutions industry, as well as working closely with manufacturers of fixed cooling solutions to increase efficiency.”

Portacool’s efforts across the trade channels will be focused upon communicating the qualitative benefits of cooling comfort. Maintaining physical comfort in extreme heat is not only important to safety and productivity, but also psychologically given cooling in these conditions increases the quality of life whether at work or play.

About Portacool

Portacool, LLC is the worldwide manufacturing leader in the portable evaporative cooling industry providing cooling solutions that assist in providing comfort in the hottest conditions whether at work or play. Headquartered in Center, Texas since 1990, Portacool provides a wide range of products from industrial to residential applications. Portacool products are sold via distributors and retailers across the nation and in 56 countries abroad. To learn more about the company, or to see the line of products go to www.portacool.com.

 

Contacts

Sunwest Communications
Melodie Elliott, 214-373-1601 Ext. 271
melliott@sunwestpr.com

Topics: @ahrexpo, branding

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